The
web changes everything!
If you have paid attention to insurance consumer behavior
you are aware of the tremendous growth of online insurance
sales. Progressive, GEICO, esurance and many others have had
fantastic success selling auto insurance online.
|
32
million quotes and over 2 million auto policies
purchased online in 2007
ComScore, Inc.
|
What's more, even those who don't buy online do their
research online before visiting an agent. This trend is
especially true with those risks who have been with their
Company for less than a year.
|
80% of
those who have been with their auto insurer
less than a year have used the Internet to find
information about auto insurance.
ComScore,
Inc.
|
A statistically significant increase and trend lies in the
consumers "comfort" with online purchases - Of those who
decided not to use a local agent, the most important aspect of
the sales process was ease of use of online quoting technology
and how simple it was for the customer to continue to the "buy"
process online.
In addition, consumers "expect" many features that were once
unique, such as immediate coverage, policy and ID card printing
and discounts for online purchase. This means that auto
insurance has become a commodity which consumers are
comfortable making a purchase decision about without the
assistance of an "agent expert".
|
62% of online buyers
prefer monthly payments, 68% prefer online
payments or automatic bank draft / credit card
payments.
ComScore,
Inc.
|
With the simple monthly policy process, the insured pays a
low 8.33% down and our process delivers each additional monthly
policy (with new monthly ID cards) about 10 days before each
monthly policy expires - the inured may pay online, by pre-set
bank draft, by mail or at the agent's office, providing
ultimate convenience.
Monthly policies are easier to sell as in most cases the
premium quoted is less than $75.00 per month, for liability
only policies it can be as low as $29.00 per month!
Sell what your customers want to
buy and you will profit!!
Try a Monthly Quick
Quote here
|